Video & image generation
Hot, crowded- Products
- 146
- Apr→Sep
- +34%
- Leader
- 30%
Led by higgsfield.ai · 32M checkout visits in six months
Now we’re sharing what we learned: who people pay, what’s growing, and what you could build next.
Free · 441 AI products · 9,542 websites
163 AI products send more than 10K people a month to a checkout page. Only 20 passed a million visits in six months. The typical one sends about 6.5K buyers a month, a small, real business.
Checkout visits are people sent to pay, not purchases. Treat them as the size of the funnel.
How many products already get paid in each niche, how fast its checkout traffic grew from April to September, and how much the biggest one takes.
Led by higgsfield.ai · 32M checkout visits in six months
Led by elevenlabs.io · 18M checkout visits in six months
Led by opencode.ai · 13M checkout visits in six months
Led by supercool.com · 12M checkout visits in six months
Led by nousresearch.com · 12M checkout visits in six months
Led by undetectable.ai · 6M checkout visits in six months
Led by tripo3d.ai · 4M checkout visits in six months
Growth compares monthly checkout visits in April and September across all 15 checkouts. Niche labels are ours.
Almost no checkout traffic in April, 20K+ people a month by September. Most are small teams, and most aren’t household names.
Visits to Stripe Checkout over six months from 262 AI products. The chip is each niche’s monthly growth, April to September.
higgsfield.ai went from a rounding error to Stripe Checkout’s biggest single source of traffic between April and September. We can’t see why. What we can see is the shape: a creative-AI product turning attention into payments within weeks, not years.
Take it out and AI checkout traffic still grew +14% — so the market is moving, but one winner took a large share of the new money. That is the game.
19 AI products each sent more than a million people to Stripe’s checkout in six months. 309 sites passed 100K.
Model APIs grew +61% and 3D generation +150% in checkout traffic — from smaller bases than video.
Voice, music and audio sends 18M visits and grew +6%. The leaders are set; look for the angle they ignore.
24% of Stripe Checkout’s traffic comes from sites with no global rank at all: new products, subdomains, apps nobody has indexed yet.
Observations from traffic data, not investment or business advice.
Stripe Checkout sends 43M visits a month, about 61× all five merchant-of-record challengers combined. But the challengers grew +33% in five months, and the newest are moving fastest.
PayPal moves 124M a month but mostly from marketplaces like eBay and Etsy — a different market, covered in the case study.
Search all 9,542 companies sending people to pay. Every row opens its own page: its rank, which checkouts its buyers use, and the companies in its niche.
Every buyer walks through a checkout page. We chose 15 of them, from Stripe and PayPal to the newest indie providers.
Traffic data records the page each visitor came from. Flip it around and you get a ranked list of sellers, without ever seeing their books.
We merged subdomains, removed search and social, and sorted what was left into AI niches by hand.